VIVO Mobile Bags IPL Title Sponsorship Rights for Next 2 Years
October 21, 2015
After Five years title sponsorship of DLF (2008-2012), PEPSIco has been assigned to hold title sponsorship right for next five years (2013-2017). For some reasons PEPSI has denied to continued from IPL2016. BCCI opted its association with vivo, the premium global smartphone manufacturer, for Official title sponsorship of the Indian Premier League (IPL) for next two years. VIVO fulfilled their obligation of presenting the bank guarantee to the BCCI and confirmed the title sponsorship rights.
In the coming two IPL seasons (2016 and 2017), Vivo mobile will be the Official title sponsor of IPL. Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns.
Speaking on this association, chairman of the IPL, Mr. Rajeev Shukla said, “We are delighted to have vivo joining us as the title sponsor for IPL for next two years. IPL will now be called ‘vivo IPL.’ They are one of the most innovative smartphone brands in the world and I am sure they will bring fresh energy to IPL.”
Honorary Secretary of the BCCI, Mr. Anurag Thakur said, “We welcome vivo to IPL. IPL is all about opportunities and the exhibition of talent. Vivo, as a brand, symbolises both. Just like the IPL, in a very short span they have created a niche and legacy in their market. I am sure this will be a long and enriching affiliation for both stakeholders. ”
Mr Alex Feng, CEO of vivo Mobile India said, “vivo is an emerging brand in India, dedicated to offering quality products and services to music lovers, sports enthusiasts and fashion pursuers. We always believe in supporting new talents and have associated ourselves only with premium events globally. This investment reiterates how important Indian market is for us and we are confident that vivo will get returns from our investment in IPL, and that this association will further advance our ‘Love India, Love vivo’ initiative.”