Vivo retains IPL sponsorship for the next five years
November 11, 2017
VIVO, the smartphone manufacturer company bags IPL title sponsorship for upcoming five years with Rs.2199 crores bids which is a 554% increase over the previous contract. Vivo will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns from 2018 to 2022.
Mr.Rajeev Shukla Chairman of the IPL said, “We are delighted to have Vivo joining us once again as the title sponsor for IPL for next five years. The association with Vivo has been great for the past two seasons and I am sure they will continue to make it bigger and better.”
Mr.CK Khanna acting President of BCCI said, “Vivo as a brand has carved its niche and legacy in the market. We are extremely glad to have Vivo as the Indian Premier League title sponsor and look forward to an enriching affiliation for both stakeholders.”
Mr.Amitabh Choudhary Acting Secretary of the BCCI said, “We received an overwhelming response for the IPL title sponsorship rights and we are glad to have Vivo back on board. It is a renewal of a fruitful relationship with the brand that will extend for the next five years.”
source : www.iplt20.com